Top-Rated Digital Marketing Services
A professional logo is critical for brand marketing. Consumers grow to trust and believe in your brand the more they’re exposed to it. It’s important they see a strong logo that represents your company and creates a lasting impression. With 180fusion, you work directly with an in-house designer who brings your logo ideas to life. Our goal is to design a logo that not only visually represents your brand, but also creates a lasting impression to make your business memorable. Customers judge a business in less than 5 seconds based on what they see online. Let 180fusion make sure your professional logo sets you apart from competitors.
Showcase your products and services with a professionally designed website. Customers judge a business based on what they see online. If your business doesn’t have a professional website, it immediately loses credibility with customers. Fortunately, 180fusion handles everything from designing your website to writing the words that go on its pages. Our experts work closely with you to ensure the website perfectly represents your company and provides the most important information. A restaurant needs a menu page, for example, while a concert venue needs an events calendar. 180fusion aims to create a website that reflects your brand whether you’re looking for a simple site to provide information to customers, or a more advanced site personalized for every aspect of your business.
Professional Email Marketing
Email marketing is one of the most effective ways to stay top of mind with customers. Build brand awareness, loyalty, and generate sales with email marketing campaigns, newsletters, and promotions. 180fusion’s dedicated email marketing specialists save you time by creating, designing, and sending your business’s email messages. Leave the campaign analysis and optimizations to us and enjoy the results. We even deliver your messages through your social channels. Stay focused on your day-to-day business activities and let us do the email marketing for you.
Search Engine Optimization (SEO)
Potential customers and clients are already searching online for products and services that your company offers. The trick is being found. Most users click on one of the first three links returned by Google, Bing, or Yahoo, and few venture beyond the first page of search results. Get the link to your company’s website in front of the customers who are looking for what you’re selling with Search Engine Optimization (SEO). SEO is an ever changing field and includes responding to the ever more sophisticated search engine algorithms. At 180fusion, we stay on top of algorithm updates and know how to improve your website’s structure and content, helping search engines understand your website and assign it higher relevance for your keywords. Our SEO service includes optimizing your website to bring it to the top of the search results for your most desirable keywords, building authority, and building brand awareness as your website’s visibility increases.
Pay Per Click Advertising
There is no better way to generate instant traffic to a website or landing page than Pay Per Click (PPC) advertising, but it requires expert handling to get the most out of your budget. A poorly managed campaign will drain your advertising dollars while failing to draw qualified customers or produce sales. At 180fusion, our specialists will handle your PPC campaign with expertise and care, tailoring the campaign to meet your specific goals. Whether your company markets to consumers or other businesses, we can launch and manage a new PPC campaign for you, or improve conversion rates while lowering the cost per click and cost per conversion on an existing campaign. Our unmatched experience and proprietary tools allow us to optimize your ads and landing pages, attracting customers in your target audience while weeding out expensive, wasted clicks. We identify and eliminate unproductive portions of your campaign, increase ad quality and performance, and much more, resulting in greater lead generation, increased revenue, reduced costs, and maximized ROI.
You use a variety of online tools in your marketing campaign, from display ads to emails, from social media to referring links. Perhaps you use offline tools as well, such as print or TV ads. All these tools can generate and drive traffic to your company website, but that traffic is useless if visits are not converted into leads or sales. Conversion Optimization is a key offering in our suite of digital marketing services. We test and analyze your landing pages to find problem areas that diminish a visitor’s experience and interfere with conversion from guest to customer. We also analyze the steps visitors take from initial click to final conversion to identify and fix bottlenecks that can discourage website visitors from following through. Going after more clicks and traffic doesn’t help if you can’t convert on your landing page. Whether your goal is customer registrations, requests for information, completion of a cart checkout, or any other conversion goal, let 180fusion help you get results.
Social Media Management
Your company’s social media presence is about relationships that can improve your bottom line. Properly utilized social media can turn casual visitors into customers, and customers into fans who spread the word about your products or services. When you gain followers on Facebook, Twitter, Google+ and other platforms, you increase trust in your brand and gain credibility as an expert in your industry. But your business’s social media isn’t meant to be static—you can’t set it and forget it. That’s why we offer Social Media Management. Your social media presence requires regular monitoring, engaging with those who ask questions or make comments, and posting of new content that interests existing and potential customers. Social media is an ideal platform for offering specials and giveaways, generating signups for loyalty programs, and introducing new products. All of this takes time and effort, but our outstanding, proprietary tools help us decide on the right content, schedule posts hours or days ahead of your desired delivery time, and more.
A company is only as good as its reputation. Your business can thrive on good reviews and word-of-mouth, but too much negative feedback will cause damage. That is especially true now, where so much of your business reputation is built or harmed by posts online that are visible to everyone. People can and do say anything on the internet, whether on personal blogs or on the many popular websites where customers and clients can post opinions, reviews, and experiences, whether positive or negative. With up to 90% of potential customers and clients routinely checking online reviews before making a purchase or patronizing a business, negative reviews can damage your company image and impact your bottom line. Even companies that do not sell anything online can be harmed by a bad online reputation. That’s where the Reputation Management part of our digital marketing services comes in. Our experts will work to protect your digital image and fight against negative reviews, especially when that feedback is undeserved or blatantly untrue.