What Are Infographics?
If a picture is worth a thousand words, an infographic can be worth far more. An infographic is simply data or information formatted into a visual presentation. A wall of text can be difficult to process, especially with everyone in a perpetual hurry, but a good infographic can condense complex data into a form that is much more visually interesting and easy to quickly digest. You can get a lot out of an infographic in a short time. In addition, infographics are more engaging than straight text and can speak to a broader audience.
Why Infographics Are Effective
Infographics long ago grew beyond the realm of scientific papers and weather maps. Today they can be generated to deliver and illustrate information about any topic for any industry. Infographics are ideal for content marketing because they are highly clickable and practically demand to be shared. A well-designed infographic describing an interesting topic is perfect for building a link portfolio. It can earn links within your targeted audience and beyond, and continue being shared for years. The keys to an effective infographic are correct, legitimate data and great graphic design. If you’re going to use images to convey your message, you need strong design to attract the eye and to clearly and concisely express your data. At 180fusion, our graphic designers are the best in the business. They have years of experience and have worked on everything from large multi-national campaigns to local outreach messaging.
Here’s An Example
You can generate an infographic from nearly any sort of information, including data from blog posts, articles, white papers, and case studies. When transformed into a visually appealing, engaging, and informative graphic, your data can take on a life of its own, being shared and passed along by customers, potential customers, and anyone else who finds your infographic valuable. Check out an example of a strong infographic below, and contact us today for help adding infographics to your campaign.
Through the use of infographics and slideshows, we can take blog posts, articles, and case studies and create informative, engaging, and visually appealing mediums that will be shared and passed along by your customers.