Our SEO Process
180fusion provides a systematic approach that is a detailed 4-phase process, which delivers proven results for our clients. We will fully optimize and make recommendations, as it relates to search engine optimization and conversions.
Phase 1: Discovery
- Analysis of existing website structure and frequency of indexing from Google
- Current page rank, age of domain and length of time domain is registered
- Evaluation of inbound link popularity and internal linking
- Analysis of meta tags, h1 tags and content being viewed by Google
- Current website traffic and keywords which drive that traffic
- Competitors in primary keyword verticals
- Frequency at which content is added/updated
- Discover dynamic pages and improper URL names
- Current Rankings
Phase 2: Analysis
- Review prime keywords and develop a list of keywords which will be focused on within the campaign based on popularity of search and relevancy to website
- Review specific changes that are needed to the structure of the website itself. (Site map, meta/h1 tags, header tags, etc.)
- Determine the overall need for additional content on the website and how detailed and involved this content will need to be.
- Review potential opportunities to build inbound links through other targeted websites.
- Development of Action Plan.
Phase 3: Implementation
- Initial Strategy Meeting with client.
- Assigned to Account Manager
- Finalization of primary keywords to focus upon
- On-site changes including adjustments of meta-tags, h1 tags and site maps
- Launch inbound link acquisition campaign to build inbound links that focuses on quality, high value links directly related to the content of the client’s site.
- Creation of targeted articles, article distributions bylined articles, and/or press releases contingent upon necessity
- Directory submissions to reputable directories
Phase 4: Management
- Once your campaign is “live” we will provide ongoing updates through Initial, Onsite Optimization Reports and Bi-Weekly Ranking Reports.
- Your Account Manager will be available to discuss your campaign at any point should a question should arise.
- A follow-up monthly call will take place in which results from the prior month are discussed and the “Action Plan” for the next month is reviewed.
- Continuous building of the inbound link acquisition campaign to build inbound links that focuses on quality, high value links directly related to the content of the client’s site.
- Continuous creation targeted articles, article distributions bylined articles, and/or press releases contingent upon necessity
- Directory submissions to reputable directories
