Optimizing your website for search engines is about so much more than including keywords. Today’s complex search engine algorithms consider a wide range of factors as they digest and assess your website in order to assign a ranking for results pages. This evaluation goes deep, all the way to the structure and coding of your website. If the bones of your website are not in compliance with the latest algorithm requirements, your site will be penalized and its ranking will suffer.
Site Wide Optimization Services
When optimizing your website, here are some of the items we review initially and monitor throughout the life of your campaign:
- Appropriate URL Redirection
- Site Navigation and Architecture
- Site Footer
- Malware Detection
- Broken Links and Images
- Site Load Time
- Mobile Friendliness
- And More…
On-Page Optimization Services
When optimizing your website for specific keywords we first identify key landing pages. Here are some of the items we review and optimize for at the landing page level:
- Page Title
- Page Description
- Quality, Quantity, and Originality of Content
- Image Titles and Alternate Descriptions
- Broken Links
- Broken Images
- Page Load Time
- And More…
Don’t Have a Developer? We Can Help.
If you have an in-house development team that you feel confident can perform the needed improvements on your website, then 180fusion takes on the role of a consultant. We work out a plan that will get your site optimized, then we provide you with the details, a list of action items, and a direction to take.
However, if you or your team do not have the ability to modify your site, our team of experts will be happy to help. Our programmers and coders have years of experience in modifying all types of websites. Whether your site is a custom build or is a template website, our SEO experts have the knowledge to provide you with the best possible optimizations and improve your search engine ranking.