Google Shopping allows users to browse for relevant products online to compare product price points between various online vendors. Google Shopping results generally appear to the right of the Search Engine Results Page (SERP) after a user performs a search for a particular product. More importantly, it is Google’s paid shopping ads program which began late in 2012, that permits merchants to pay for their company’s products to be listed among search results to increase website traffic and conversions. It utilizes user keyword search data to best match your products with what your potential customers are looking for.
Why use PLAs for Google Shopping?
For companies who are optimizing their paid search campaigns with Product Listing Ads (PLAs) through Google Shopping, these campaigns alone end up accounting for around 25-30% of their overall site traffic. This number is just too large to ignore! Optimizing your company’s paid search campaign with PLAs will not only place your products in front of more consumers, it will ensure that you are increasing your conversion rate at unprecedented speeds. 180fusion is an industry leader when it comes to Google Shopping PLA optimization. Our marketing experts are trained to help produce and distribute the best CPC ads in the industry to your potential customers.
Google Shopping Marketing Opportunities
Utilizing Product Listing Ads (PLAs) on Google Shopping is a must for any company invested in improving their PPC campaign. Similar to an AdWords or PPC ads, your Product Listing Ads for Google Shopping will be displayed with images and direct links to your product pages. At 180fusion, we know exactly how best to optimize PLAs to increase CTR, and earn conversions. By working closely with our marketing professionals, we will help optimize your ads to maximize your monthly budget, reach your target audience, and expand your market share for the products you sell. Contact us today to learn more about how to begin optimizing your Google Shopping campaign to increase your conversion rate.