What It Does ?
Remarketing lets you show ads to users who’ve previously visited your website as they browse the Web.
When you use remarketing, you’ll tag pages of your site that correspond to certain categories you want to promote. For example, you could add a “TV” tag on all of the pages where you sell televisions. You can then create an AdWords campaign to show highly relevant messages (such as ads displaying a special offer on TVs) to people who’ve visited these pages as they browse sites across the Google Display Network.
Why You’d Use It
Remarketing is a powerful way to stay engaged with your target audience. Presenting them with highly relevant ads and offers across the Web — and making sure your brand is top of mind when they’re ready to buy —- can radically improve ROI. Achieve even higher conversions by combining other targeting methods, such as interest categories, demographics, or keyword campaigns.