Instant Mobile Conversions
A 180fusion targeted campaign reaches beyond the desktop to connect with your potential customers wherever they are.
The shift to mobile usage will have a significant impact on our marketing efforts. Advertising via mobile devices is a different process than traditional desktop ads. A mobile, responsive campaign adds a layer of creative complexity. To best serve the mobile experience, a mobile optimized targeted campaign allows us to create ad sizes compatible with all mobile devices.
To ensure that your Targeted Campaign can reach your potential customers on their mobile devices, 180 Mobile Ad Optimization includes:
- Additional Creative
- A/B Testing
- Mobile Behavior Analysis
180fusion Mobile Search focuses on the following:
- Creates mobile specific landing pages and tailors ads around it – ads specific to mobile app downloads perform very well
- Tracks traffic from mobile that later converts from a different device
- Pairs mobile ads with call extensions for very effective local campaigns
- Uses keywords that work well with and capitalize on “Voice Search”
- Offers state of the art tracking and mobile behavior analysis for the ever growing mobile world
Why Mobile advertising?
- Over 50% of all local search is done on mobile devices.
- On average, each mobile search triggers nearly 2 follow-up actions
- 72% of tablet owners purchase online from their tablets each week
- 73% of mobile searches trigger additional action & conversions
- 55% of conversions (store visits, phone call or purchase) happen within an hour
- 65% of responders noticed ads during the Google/Nielsen Life360 Mobile Search Moments Study
- 56% of people find mobile ads useful
By the end of year, there will be more mobile-connected devices on Earth than there are people!