What Is Included In A Successful Local SEO Strategy?
Local search is more important than ever. As more and more people are using mobile Internet devices like smartphones and tablets, combined with the increasing availability of WiFi, more consumers are searching for local services and businesses on the go. As mobile search has grown in importance, the folks behind the search engines have responded accordingly. At Google, for example, their local results are becoming so integrated with their organic results that sometimes it’s hard to tell the two apart.
At 180fusion, we offer a proprietary solution called Local Maps Fusion that uses our in-house technology and tested strategies like the methods below to help move your business to the forefront of local search entries.
The way your business name, address, and phone number (NAP) appear on directories, listings, and pages across the Internet can improve or damage your search engine ranking. It is critical that this information be consistent everywhere it appears. This means details like address abbreviations and the use or lack of LLC or Co. in your company name, for example, must always be the same in every citation.
Locally Optimized Landing Pages
Search engines only want to include your website in local searches for the city in which your business is physically located. To rank in local search for other areas in your service area, we can employ landing pages as part of your website. Each page must be optimized for a specific city, zip code, or neighborhood, with unique, area-relevant content.
Mobile Friendly Site Design
Nothing is as frustrating to someone doing a mobile search as landing on a page that isn’t designed for the small screen of a smartphone. Websites that rely heavily on Flash, that fail to resize to the screen, or that require users to zoom in order to read text or easily click links are not mobile friendly. Google labels mobile-friendly websites in the search results.
Optimized Google+ Listing
You business’s Google+ page directly impacts your appearance on the local search Maps pack, which is key to appearing on the first page of search results. When the information and additional content on your Google+ page are properly optimized, you’ll ensure a spot for your business in the Maps pack and improve your search rankings.
Reviews posted by your customers can encourage or discourage other local searchers, impacting your business. While buying reviews or soliciting them in exchange for a discount, gift, or any other consideration is frowned upon, you can offer a reminder to patrons to please post a review. Your best bet is to simply provide quality products and services that inspire customers to review your business.
The greatest requirement for your company’s appearance in a local search is having a real street address in the area. Virtual offices or post office boxes won’t work. Neither will fake addresses, which may cause penalties when you’re discovered. Search engines expect you to have a physical presence and a local address that is consistent in citations across the Internet in order to rank your company in a local search.
Work With An Experienced Local SEO Agency
Local search will continue to grow as more people have access to Internet-enabled mobile devices. Those numbers are increasing daily. As more people use their phones to search for local businesses, it is critical that your business be at the head of the class in terms of local rankings. If you want to ride the wave that is local internet marketing, give 180fusion a call today and find out how local searching can help your business not only blossom, but thrive.