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Google Maps: How it Works

Google Local Maps SEO

Google began integrating local searches into its organic search engine results pages a few years ago, and since then, Google Maps (and Google Places) have burgeoned into premier local marketing platforms. Whereas one day businesses cared less about their local presence on these engines, thanks to the increased use of mobile Internet devices such as smartphones, tablets and so on, use of local search has skyrocketed, as has our dependence on it.

When Google Maps first began, all you really needed to do to get listed was to have your business’ full mailing address readable on your website. However, as Google Maps has grown it has also relied on other sources, from local business search engines such as Yelp and CitySearch to dedicated local data providers. These include companies like Localeze, infoUSA and many more, which all gather – and are supplied with – local data and then supply that information to Google. All of this data coalesces into a business’ Local Places profile.

Local Places pulls together reviews from sites such as Yelp, and local data from your own site as well as the aforementioned data providers to build a full profile of your business that your customers and potential customers can scrutinize. This means that Google Maps and Google Places pulls data from a wide variety of sources, and it’s this type of information that we can help you manage. At 180Fusion, we can help you craft your local search engine profile with Google maps SEO in order to maximize its effectiveness and its visibility. We offer both local maps SEO and Google Places SEO to ensure that your business is seen. Get your business seen with 180Fusion’s Google Local SEO program.

Claim your Google Places listing and maximize its effectiveness today with Google Maps SEO, by calling us and speaking with one of our search marketing specialists.

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