Google shopping ad services can drive product purchases and substantially increase your revenue. By listing your products above Google’s search results, you get the best click-through rates and boost the number of high-quality visitors to your website. Working with an agency like 180fusion can help you maximize results and generate the best possible ROI.
Why Invest in Google Shopping Advertising?
Google product listing services allow you to reach customers who are actively searching for your products. Whether they’re using desktop, mobile, or tablet, Google shopping advertising is the most efficient way to showcase your inventory. Thanks to its prime position at the top of search results and the engaging nature of images, these ads generate excellent conversion rates.
- Shopping ads now account for 60% of clicks on Google and 33% on Bing [Search Engine Land].
- Mobile advertising will drive 75% of all digital ad spend in 2018 [Forbes].
- Google shopping ad spending has grown by 32% year-over-year [Wordstream].
- 85% of display ads are shown on mobile or tablet devices so it’s crucial to optimize accordingly [SEMRush].
- American retailers now spend 76.4% of their search ad budgets on Google Shopping ads [Forbes].
Google product listing services offer huge potential for e-commerce sites and those selling physical products. But they also require specialist expertise to correctly setup and optimize for success. Without a strategic approach and technical know-how, you may not get the return on ad investment that you’re hoping for. Our Google shopping ad services are designed to remove the hassle and take care of every aspect for you.
What Do Our Google Shopping Ad Services Include?
Our Google product listing services can be customized based on your unique business requirements. We don’t believe in adopting a ‘copy and paste’ approach with our clients and prefer to create tailored advertising strategies that address your individual needs. Whether you’re a small business start-up or established large-scale enterprise, our Google shopping ad services can help you generate more revenue.
Showcasing your products to buyers who are searching for them is the perfect sales situation. Our specialist team of digital marketers can develop the strategy and content to make this a reality. We’ll handle every aspect of the campaign so that you’re free to focus on other projects in your business. Our bespoke Google shopping ad services include;
- Initial Planning & Set Up – we take care of strategic planning, demographic analysis, keyword research, and creation of your Google advertiser account.
- Campaign Development – our shopping ad services include copywriting and image design to maximize click-throughs and conversions.
- Data Quality – Google pulls product information directly from your merchant center data feed so we ensure that it’s integrated correctly with accurate content.
- Optimization – we handle all the technical elements needed to optimize your Google products listing including insertion of tracking codes and setting up goals.
- Auditing – we’ll also review any existing campaigns and suggest improvements based on the latest best-practice and research findings.
- On-Going Evaluation – as part of our ongoing management we’ll analyze campaign performance and recommend changes to improve it (such as tweaking an ad group or targeting additional keywords).
A Results-Orientated Google Advertising Partner
As a results-oriented advertising agency, we put return on investment at the heart of every digital strategy that we develop. We’ll create Google shopping ad campaigns that are aligned with your business priorities and drive meaningful revenue results. As a Google-certified advertising partner, you can be confident that we have the knowledge and technical expertise to make your Google advertising campaigns a success. Get in touch to discuss your marketing needs with one of our experienced team or ask us a question.