Display advertising can be a highly effective tool for increasing traffic, sales, and brand awareness. With the right strategy in place, display ads can generate profitable returns in a relatively short space of time. We can take care of the entire process, from keyword research that identifies buyer intent, to professional graphic design of the adverts themselves.
Why Invest in Display Advertising?
Display ads can be a quick and easy method for increasing brand awareness and driving high-quality traffic to your site. Their visual nature makes them a powerful form of advertising that instantly catches the eye of potential customers. They are often cheaper than text ad alternatives yet can provide equal or greater value when approached in the right way.
- 95% of internet browsing time is spent on content sites (compared with just 5% on search engines) so display ads allow you to be ever present and top of mind.
- Internet & Telecom websites are the most active display ad users followed by Retail Trade (11%), Software (10%), Education (10%), and Web Services (8%) [SEMRush].
- Users who are retargeted to are 70% more likely to convert [Hubspot].
- Native advertising is predicted to comprise nearly 60 percent of display spending in the US [Marketing Land].
- 85% of display ads are shown on mobile or tablet devices so it’s crucial to optimize accordingly [SEMRush].
- Native ads are viewed 53% more than banner ads [Hubspot].
- Leaderboard style ads measuring 728×90 are the most popular size in all countries and industries [SEMRush].
However, when it comes to running display ad campaigns, most people aren’t entirely sure where to start. They might read a few blog articles and test a bunch of keywords, but don’t know how to develop an effective strategy that’ll maximize ROI. This can lead to low ad conversions, disappointing returns, and frustration at the time and money wasted. However, an experienced display advertising agency can help you avoid the most common mistakes and develop a profitable campaign.
What Do Our Display Advertising Services Include?
We don’t believe in a one-size-fits-all approach to display ads because every business we work with has different needs. Instead, we customize every single ad campaign to the individual requirements of each client. Whether you just want to test ads as a pilot or already have campaigns running, our online display advertising services can help.
Setting up Google display ads can be a complicated task and requires a certain level of expertise on the topic. But our professional team of digital marketers can take care of every aspect, leaving you free to focus on other projects. Our bespoke display advertising services include;
- Initial Planning & Set Up – we take care of strategic planning, demographic analysis, keyword research, and creation of your Google advertiser account.
- Campaign Development – our display ad services include writing ad copy and designing graphics to maximize click-throughs and conversions.
- Optimization – we handle all the technical elements needed to optimize your ads including maximizing quality score, inserting tracking code, and on-setting up goals.
- Auditing – we’ll review any existing display ad campaigns and suggest improvements based on the latest best-practice and research findings.
- Ongoing Evaluation – as part of our ongoing management we’ll analyze campaign performance and recommend changes to improve it (such as tweaking an ad group or targeting additional keywords).
Display Advertising Services That Get Results.
As a results-orientated display advertising company, we put ROI at the center of every online strategy. We focus on developing PPC campaigns that generate tangible business results in alignment with your business goals. As a Google-certified advertising partner, you can be confident that we have the knowledge and technical know-how to make your campaigns a success.