Case Study: XpertFulfillment | 180fusion



Type of Site: is a leader in the fulfillment industry for web-based shipping systems.

The Situation: came to 180fusion for SEO assistance after they lost a number of 1st Page Google Rankings for their most important keywords following a series of algorithm updates in late 2013. After careful analysis, it was determined that rankings had been lost due to a combination of both on-site and off-site factors.

The Solution:

The 180fusion SEO team immediately began an in-depth “link disavowal” initiative to clean all toxic links from the website’s link profile, as well as started an extensive outreach and link acquisition effort to secure new, high-quality inbound links to “round-out” the site’s link profile and boost search engine rankings. Additionally, the on-site code and content of the website was fixed to improve the site’s relevance for its most important keyword terms.

The Results:

Combining on-site and of-site optimization with a link disavowal campaign proved to be a winning SEO strategy for, with rankings not only rebounding but actually improving upon their previous positions in a matter of just a few months.