Case Study: WriteyBoards | 180fusion



Type of Site: is an eCommerce shopping experience that sells dry erase paint, and stick-on whiteboards.

The Situation: came to 180Fusion seeking to compete in organic SERPs against some of the largest retail outlets in the world for keywords like: “dry erase paint” and “whiteboard paint.” As a startup partially backed by billionaire-investor Mark Cuban, their founders and management team understood that a strong presence in the Top 10 on Google SERPs would be essential to carving out a space for themselves in the market.

The Solution:

The 180Fusion team immediately began working to optimize both on-site and off-site factors affecting this client’s SEO rankings. Meta-titles and descriptions were rewritten, necessary content was created and implemented on the website, and a strategic link-building campaign was launched to acquire valuable links from high-authority, highly-relevancy websites across the web.

The Results:

The results for this client have been significant. Despite heavy competition for their desired keywords from all the internet’s largest retailers, 180Fusion’s SEO efforts moved them into the Top 10 Google Search Engine Rankings Positions for even their most competitive of their selected keywords.

Organic Search is now the primary source of website traffic for, which has resulted in a dramatic increase to company revenue and profits, without paid advertising.

Image 1 – Comparison of Day 1 Google SERP rankings versus Current Google SERP rankings.