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Case Study: Virginia Chutney, Co.

“I just want to say thank you to 180Fusion! You can rely on us to give wonderful testimonials should you need them–your SEO results speak for themselves. Thanks!” — Clare Turner, Owner

“We’re so glad that 180Fusion has created an optimized website for us that we can customize and maintain ourselves (even though we still sometimes ask you for help!).” — Oliver Turner, Owner

Type of Site:

E-commerce, Food Product

The Situation:

Virginia Chutney had a website, but it was difficult to navigate and make changes to promotions. It was not build optimized for top organic rankings on Google, but they needed to increase their exposure and increase their client base as the holidays approached. The 180Fusion Account Manager worked with them to understand their business and needs and determined that they would need a blended short term strategy to generate new sales immediately and long term online plan to scale for the future that included a new website, Pay Per Click campaigning, Search Engine Optimization and Social Media Marketing.

The Results:

  • Client achieved an 8.1% click through rate on their PPC campaign that increased both traffic and orders.
  • Client received 1st place rankings on Google for the top 10 competitive keywords in less than 4 months! Climbing the rankings increased traffic by 378% and had dramatic results on sales conversions.
  • Client tripled their number of Facebook fans within two months and have not only seen a significant uptick in new customers, but have improved brand loyalty and customer service with client base by ongoing “stickiness” with a well run social media campaign.
  • Client saw an increase in the follow through into sales on their newly designed website. Since the re-design, the client is now able to maintain their specials on their own and they now have an on-site blog to help with interest as well as SEO and a very nice recipe section to enhance the experience of their clients while using their product. Their order process is also more streamlined and we were able to assist them with a Quickbooks integration solution.

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