Case Study: Value My Stuff
Type of Site:
ValueMyStuff.com is a website that offers appraisals of antiques, art, furniture, and rare collector items.
Valuemystuff.com came to 180fusion for assistance in building their internet presence in the United States. Though they’d previously had success building their brand in the United Kingdom, they were launching their service in the US for the first time, and needed help managing an integrated SEO and PPC initiative that would generate both positive brand awareness and direct sales, as they sought to break into the US market.
The Solution – PPC:
Instead of duplicating the existing UK-targeted AdWords account structure, the 180fusion Paid Search team opted to build the new US-based account from scratch, focusing the most aggressive bids and majority of their ads budget on keywords that indicated “transactional intent.” The text ad copy was then entirely rewritten to better express the primary value proposition of their unique business offering. Ending with the Remarketing and “exploratory” Display Network campaigns, which were added to the account in order to reach additional users, at both the top and bottom of the conversion funnel.
The Results – PPC:
The new 180fusion-built AdWords account far outperformed the original UK AdWords account, despite years of historical data accrued in the existing account.
During the same time period, the new account outperformed the existing account in the following metrics:
- Average Click-thru-Rate: Increased by 226%
- Average Conversion Rate: Increased by 576%
- Total Conversions: Increased by 281%
- Average Cost-per-Conversion: Decreased by 85%
The Solution – SEO:
The 180fusion SEO team immediately began on-site SEO work, fixing crawl errors, broken links, and duplicate content issues as reported through their Google Webmaster Tools Account. Next, on-page content and code were modified to improve text, title, and description relevance to their most important search queries. Finally, an extensive link outreach effort was launched to acquire high-quality contextual inbound links from relevant, authoritative websites in order to improve trust and authority signals to search engines.
The Results – SEO:
Within 8 months of beginning SEO work with 180fusion, their primary target keywords that used to be on Pages 2-5 of Google are now ALL found on Page 1, and traffic and organic conversions have increased substantially.
I feel that the client care at 180fusion is top notch, and I feel like that is why they are one of the top 500 fastest growing companies in the United States. My best advice for when people are considering to hire 180fusion is to do it
– Megan Mulrooney, Head of Marketing, ValueMyStuff.com