Case Study: Talk Point | 180fusion


Type of Site: is a premier provider of self-service enterprise-level webcasting software.

The Situation: came to 180fusion to get assistance with improving their organic rankings in Google and other Search Engines. Though they’d previously done both on-site and off-site SEO work on their website, they were struggling to achieve and maintain high search engine rankings due to the competitiveness of their industry, and sought out 180fusion to help boost the relevance and authority of their site to improve their visibility in organic search results.

The Solution:

The 180fusion SEO team started by conducting extensive SEO on-site audits and by fixing all associated website errors and broken links, as reported through Google Search Console and found within the code of the site. Next, SEO on-page optimizations were implemented, and the text content, titles, and descriptions of the site’s most important pages were edited to increase contextual relevance for the company’s most important transactional keywords. Finally, an extensive SEO outreach initiative was launched in order to acquire high-quality and contextually relevant inbound links to the site and further boost the site’s trust and authority signals.

The Results:

180fusion’s SEO efforts have helped TalkPoint secure first page organic rankings in Google for over 50% of their originally targeted keywords, including a #1 ranking for the keyword “interactive webcast software!”

Despite the competitiveness of the industry, 180fusion’s efforts have generated continuous month-over-month improvements since the beginning of the partnership, and TalkPoint has now selected additional keywords for optimization now that so many of their original goals have been met.