Case Study: Syfy Games
Type of Site:
Syfygames.com (subsidiary of NBC Universal) is a collection of free, browser-based games for science fiction, fantasy, paranormal, and superhero genre fans.
Syfygames.com sought out the assistance of 180fusion for one specific purpose: to improve online conversions through paid search. As their internal staff had little working knowledge of Pay-per-Click best practices, their Adwords Account was in need of professional, personalized attention in order to help them turn online traffic into paying customers.
The 180fusion team began work by placing a heavy emphasis on decreasing the average Cost-per-Click on Google’s Search Network by minimizing spend on under-performing keywords, adding new “transactional keywords” that had previously been omitted, and implementing keyword-rich Ads to boost Quality Scores. Additionally, Google Display Network campaigns were created, including Remarketing campaigns, RLSA (Search Remarketing), and Search Companions (beta), which helped them to recapture lost traffic and convert them to customers. Finally, an extensive audit of all landing pages was completed to ensure that all Ads were directing traffic to the product pages deemed most likely to generate conversions and subscriptions.
The results achieved for this client have been phenomenal, with their Average Cost-per-Acquision decreasing from $26.07 to just $9.13 in a just a few months! Additionally, Total Conversions were increased over 800% during the same time period!
In just 3 months, the following results were achieved:
- Click-through-Rate: Increased by 152%
- Conversion Rate: Increased by 242%
- Total Conversions: Increased by 847%
- Cost-per-Conversion: Decreased by 63%