Case Study: Seeking Peniel
Type of Site:
Christian author; website focused on getting people to purchase her book on Amazon.
Author Heidi Lee came to 180fusion for help building a presence on Facebook in order to promote her new book and sell copies through her Amazon store. Starting with a brand new Facebook page, she needed to acquire and engage new Fans to begin generating sales as quickly as possible.
The 180Fusion team built out a Facebook Advertising campaign, using Facebook’s demographic, psychographic, and behavior targeting options to drive relevant traffic and ‘Likes’ to her Facebook Author Page. Additionally, 180fusion’s proprietary content discovery tools were used to launch a comprehensive Community Management effort that included strategic daily postings designed to increase the Reach and Engagement of post content and help turn Fans into customers.
In the course of 7 Months (and on a shoestring budget), she was able to acquire more than 3,500 targeted and engaged Fans on her Facebook page! This success has directly led to increased sales, as well as her decision to begin writing her 2nd book.