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Case Study: Seats and Chairs

About Braces

Client:

www.SeatsandChairs.com

Type of Site:

SeatsandChairs.com is an eCommerce store that offers new and refurbished theater seating and chairs at the best prices.

The Situation:

SeatsandChairs.com came to 180fusion with a major SEO problem: their website had 187 total page errors, preventing search engines from recognizing them as a trusted site worth ranking highly in search results. As a result, even the pages that were being indexed had very low rankings and the website’s organic traffic was suffering.

The Solution:

180fusion went to work correcting all 187 of these (404) errors by manually updating each page with correct tagging, mark up, and code. While the on-site SEO team corrected the page errors, the content team simultaneously developed, curated, and published new unique content to relevant pages. After fixing the major on-site problems, 180fusion then popularized SeatsandChairs.com by reaching out to webmasters in the same niche and publishing content on those sites with inbound links to SeatsandChairs.com, improving vital search engine trust signals.

The Results:

The impact of this work was truly amazing, with rankings jumping up to the top of search engine results in just a few months! Not long after partnering with 180fusion, SeatsandChairs.com was ranked on the first page of Google, Yahoo!, and Bing for some of the most competitive keyword terms in their industry.

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