Case Study: Pay Per Click Nationwide Campaign | 180fusion

We’re very happy with 180Fusion. Search Engine Marketing is key to our products’ success and 180Fusion Account Management and team have been great at meeting our needs, and improving our bottom-line!
– Gail Hopley, Head of Marketing,

Type of Business:

E-commerce, B2B
Selling Commercial Coffee Roaster Machines

The Challenge:

In addition to the organic traffic Sonofresco was generating with first page results, they wanted to increase their online visibility to capture additional demand across the country. Prior to working with 180Fusion, they had no experience successfully running Pay Per Click, but understood the benefit. Their main competitors dominated the search results for important industry terms with large budgets, so they needed a strategic approach to combat larger players.

The Solution:

After a detailed market review, 180Fusion identified the most relevant keywords for Sonofresco to increase their conversion rate in an effort to operate with a smaller budget and get more bang for their buck!

The Results:

Within just four weeks, Sonofresco had greatly increased visibility and enjoyed profitable traffic generated across every region of the country. The number of new orders has been growing week over week.

Case Study: PPC, Web Design, and Optimization

The ability to target in my immediate area was very appealing. We’re seeing a definite upswing. We’re getting calls and have already gained a number of new clients for the upcoming tax season as a result. Thank you to 180Fusion team and our account managers incredible marketing knowledge has made a tremendous impact in increasing our revenue!
-Ralph Cook, President
Account Ability

The Business:

Account Ability –provides complete accounting system reviews and support for small to mid-market businesses

The Situation:

Being a small business, it was difficult for Account Ability to get visibility beyond its solid referral base. With tax season forthcoming, the timing of Oct-Apr are the high season for accounting services. With a solid track record of consulting and providing services that led to repeat business, Account Ability’s goal was to be seen on Google by the targeted buyer for a primary set of keywords. The site was not optimized for the search engines and after doing an initial review needed to convert leads into sales better on the front end.

The Solution:

180Fusion was able to find the optimal keywords to generate less competition, and high traffic. In order to capitalize on the opportunity, 180Fusion first performed a Site Optimization and some tweaks to the website to increase conversions. The effort paid off, with Account Ability achieving increased quality traffic in time for tax season demand.