Case Study: Pay Per Click Nationwide Campaign | 180fusion


California Fly Shop

Type of Business:

Leading e-commerce retail site for outdoor sporting goods that specializes in fly fishing gear.

The Situation:

When California Fly Shop began working with 180Fusion, they:

  • Did not have professional management with struggling online strategy
  • Had too many broad keywords that were not generating any sales on Google Adwords
  • Needed more specific keywords for the top brands that they offered
  • Lacked a structured campaign hierarchy
  • Had below average Landing Page selection to get conversions and increase relevancy

The Solution:

180Fusion developed a comprehensive strategy to increase sales and leverage the seasonality requirements of this business. Developed a phased approach, starting with building out additional campaigns for this online retailer, and eliminating wasteful keywords and exact specific ‘buyer keywords’ that they hadn’t included in their campaigns. They also completed an extensive audit of all product landing pages and made sure to point all the keywords to the product pages most likely to generate conversions/sales.

The Results:

Within 3 months of taking over the strategy and management with 180Fusion PPC Program, these are the amazing results:

  • Sales have increased 2300%
  • Cost per Sale decreased 93%
  • Increased search spend budget to capture profitable traffic and increase market share