Case Study: Laiad
Type of Site:
The Los Angeles Institute of Architecture and Design (LAIAD) is a small private architecture school founded in 2001 to provide an alternative way for students to begin their education in architecture or interior design.
Bill from Laiad.com came to 180fusion for help in boosting his website’s organic rankings from the 2nd and 3rd pages of Google SERPs to the first. Though he had performed some on-site SEO optimization on his own and had built a handful of inbound links from directory listing sites, his efforts had yet to generate the result he was looking for, leading him to seek out assistance from SEO professionals.
The 180fusion SEO team began work by researching priority target keywords for his industry that were likely to drive significant improvements to organic traffic and revenue. After concluding the research, the code and text content of the site was optimized for improved keyword relevance. Upon completion of this on-site optimization, the following additional initiatives were launched to positively influence the site’s search engine rankings:
- Adding Location Schema to the website
- Google Maps Integration
- Off-site niche citation building
- Off-site high-quality article marketing
With 180fusion’s help, Laiad.com achieved local first page rankings for 12 of their most important keywords within just 45 days, with 11 of those rankings in the Top 3 positions!