Case Study: KokoFitClub
Type of Site:
Fitness club franchise with over 130 locations nationwide. Creator of the Koko Smartraining System™ technology, which provides automated personal training.
Koko Fitclub came to 180Fusion to get assistance with increasing the Google Places visibility of 5 of their Texas fitness club locations. Having just opened a new Koko Fitclub location in Houston Heights, they were anxious to increase relevant impressions and traffic for this new franchise. Additionally, despite their daily posting schedules, they were also having a hard time increasing interactions and +1’s on their existing Google+ pages for their other locations.
The 180Fusion Local Maps team got started right away with getting all locations’ Google Plus pages verified and building relevant citations for each one. Additionally, a corporate Google+ community page was created so that all Koko Fitclub locations, employees, and customers could join and participate. The 180Fusion team then began distributing engaging posts and content onto this community page, and each individual Koko Fitclub location page was instructed to re-share to other relevant communities using their individual Google+ pages to increase activity and interaction.
The improvements made to both engagement rates and Local Maps rankings in such a short period of time has increased new fitness membership sign ups as a leading gym going into the busy season! The very first post distributed in this manner received 18 shares and subsequent posts have gotten as many as 44 +1s and 9 reshares, which represent a drastic increase versus previous engagement.
This increase to engagement rates, combined with relevant citations, helped to literally get their new fitness club location “on the map” within the first two months, with local keyword rankings for some of the fitness industry’s most competitive terms!
All 5 Koko Fitclubs saw an impressive increase in views, actions, and impressions from the improved rankings of their Google+ pages.
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