Case Study: Kent Braaten
Type of Site:
KentBraaten.com is a local real estate website for Century 21 Agent Kent Braaten, combining local MLS listings, his individual listings, and consumer tips for buying and selling homes.
Kent Braaten is a highly-regarded and award-winning real estate agent in Saskatoon, Saskatchewan, Canada. Although he had built a beautiful, dynamic website for his real estate business, that website was not getting enough organic traffic to generate any new leads for him. He became tired of seeing his competitors’ outdated websites rank above his on the first page of Google, and sought out the assistance of 180fusion in fixing his site’s SEO issues.
The 180fusion SEO team got to work optimizing his website immediately using keywords and tags that appropriately described his business. Next, his Google MyBusiness listing was properly optimized for maximum visibility in the Maps area of search results. Finally, a content creation and distribution initiative was launched to acquire high-quality inbound links from authoritative sources to increase the trust of KentBraaten.com in the eyes of search engines.
Shortly after the implementation of these on-site and off-site SEO strategies, KentBraaten.com was rewarded with a huge spike in search engine rankings! With multiple keywords now showing his website on the first page of organic and maps results, his traffic increased exponentially and his website finally became the lead generation tool he’d always intended it to be.