Case Study: Idalaw | 180fusion


As a law firm in a competitive market, it was critical that we partner with a leading SEO and Local Maps company to get us the top rankings . After evaluating the market, we chose 180Fusion and have been thrilled with the results of taking us from zero rankings to all first page rankings for the top keyword targets in market for our legal services. Thank you 180Fusion!


Type of Site:

Legal Services

The Situation:

When Idalaw came to 180Fusion they were not ranked at all for any competitive legal keywords and their site was not optimized.
In order to improve their search engine ranking, 180Fusion created articles and press releases that were submitted to a variety of locations online. Backlinks to the Idalaw site were also created. In addition to this, local listings were optimized to get Idalaw to the first page of Google Places.

The Results:

  • Idalaw is now seeing an increase in new clients and great validation online for credibility purposes with clients that have been referred to the firm.
  • Their SEO ranking report for the last 6 months shows how they have moved from not being ranked in the Top200 to being ranked within the top 10 for all keywords.
  • Idalaw has now reached the first page of Google Places in addition to organic rankings on the first page for the top 10 keywords in their local market within 6 months.
  • In addition, 180Fusion will be completing a site redesign, to further improve SEO and conversions.