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Case Study: Honey Fund


Type of Site:

As seen on ABC’s SharkTank, is the world’s #1 free honeymoon and cash wedding gift registry.

The Situation:

HoneyFund came to 180fusion to get assistance in improving their SEO rankings. Though they had built strong domain authority through successful PR, branding, and social efforts, their domain authority was not translating into high search engine rankings, and they realized that in order to outrank their competitors, they’d need the help of SEO professionals.

The Solution:

The 180fusion SEO team began improving the text content structure on the website, as well as fixing the on-site errors and broken links. The site’s code and content were then edited for maximum search engine relevance. Ending with the 180fusion Outreach team, who leveraged their strong relationships with online publishers, in order to acquire extremely authoritative inbound links for Honeyfund, further increasing their domain authority, rankings, and overall site traffic.

The Results:

Within six months of beginning SEO work with 180fusion, Honeyfund’s website rankings dramatically increased, leading to a 60% quarter-over-quarter increase in organic traffic!

These organic ranking increases included the improvement of one of their most valuable (and competitive) keywords, “honeymoon registry” – which climbed out of position #31, in Google,  to position #1.

The improvement in organic traffic volume directly translated to new sales. Generating a 39% increase in total completed transactions, when compared with the time period prior to their partnership with 180fusion.

Client Testimonial: We discovered today that Honeyfund has moved into the #1 position for ‘honeymoon registry.’ We are thrilled and really appreciate all 180fusion did to help make that happen. Cheers!

– Sara Margulis, CEO, Honeyfund

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