Case Study: Extole | 180fusion



Type of Site:

Extole is a leading technology company that enables brands to launch world-class referral marketing programs to drive customer acquisition and revenue through advocate recommendations.

The Situation:

Extole engaged the services of 180Fusion to help improve their SEO rankings for the most competitive keywords in their industry, as well as to improve the performance of their Google Adwords account. Through their thought leadership and previous SEO efforts, they had earned a handful of 1st and 2nd page positions on Google SERPs, but they were having difficulty moving existing 2nd page keywords to Page 1 and existing Page 1 keywords to the top half of the page.

The Solution:

The 180Fusion SEO team immediately began optimizing Extole’s website for maximum SEO impact, updating their meta-titles and descriptions, and rewriting all their content to ensure that the targeted keywords were adequately addressed in their site’s text content. A strategic link-building and content placement campaign was also undertaken to earn high-quality inbound links from authoritative sites across the internet.

The Adwords team similarly got to work in reducing wasted clicks in the account, cutting back on under-performing match types, expanding negative keywords, and refining Ad copy through carefully designed split tests.

The Results:

180fusion’s SEO efforts were able to move 3 out of 5 targeted search phrases to the top half of the first page of Google Search Engine Rankings Positions within the first 3 months of service, with an additional keyword moved from Page 2 to Page 1 as well! This improvement in rankings led to an increase of non-branded search traffic of over 53%!


The results achieved by the 180Fusion Adwords team were every bit as significant, with Google Adwords Avg. Cost-per-Click, Total Conversions, and Cost-per-Conversion all being dramatically improved over 7 months of management:

  • Cost-per-Click – Decreased by 55%!
  • Total Conversions – Increased by 107%!
  • Cost-per-Conversion – Decreased by 45%!