Case Study: Eventful, CBS Corp.
Type of Site:
Eventful.com, a subsidiary of CBS Corp, is a national website that helps consumers find tickets to the most popular concerts, movies, and local events.
Eventful.com came to 180fusion for help improving their SEO rankings, and specifically for removing a manual penalty assessed by Google. Because of this penalty, website rankings and organic traffic had been steadily decreasing month-over-month, dramatically reducing the website’s profitability. In addition to the manual penalty, Eventful.com also had crawl errors and other HTML issues that would need to be fixed in order to achieve high search engine rankings.
The 180fusion SEO team’s first course of action was to get the manual penalty removed by making sure that ALL outbound links included the “nofollow,noindex” attribute. Once completed, the team corrected all site errors as reported through Google Webmaster Tools, including fixing a robots.txt file that was blocking 1,209 pages from being indexed. Finally, title tags, meta descriptions, and heading tags were rewritten to fix duplicate content issues and ensure that all pages of the site were optimized for maximum search engine relevance.
Within 3 months of beginning their SEO partnership with 180fusion, Eventful’s keyword rankings increased dramatically for extremely competitive keyword phrases with very high search volume, leading to the following improvements in organic traffic performance:
- Organic Traffic – Increased by 44.5%!
- Organic Conversions – Increased by 73.6%!
Additionally, within just 12 weeks of beginning work with 180fusion, they were able to achieve Page 1 Organic Rankings on Google for 13 out of 30 targeted keywords!