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Case Study: Duick Tax Prep

Duick Tax Prep


Type of Site: offers personal income tax preparation services, including federal, state, and city tax returns. This website serves as a lead generation tool to generate new business for Mr. Duick’s CPA practice.

The Situation:

The biggest issue faced was lack of visibility in ALL the major search engines, not only for their desired keywords but also for their exact business name! This created a situation where even their direct customers were having a hard time finding the website online, and in order to fix this issue prior to their big tax season ramp-up, reached out to 180fusion for assistance in making their site accessible and visible in search engines.

The Solution:

The 180fusion SEO team immediately launched a comprehensive on-site optimization of the website, which included rewriting of meta-tags and descriptions, adding relevant text content, fixing errors and broken links, and rebuilding the site’s site-map. After completing on-site work, a local off-site SEO strategy was implemented to claim and manually improve all major listing portals related to the business, including Google, Bing, Yahoo, Yelp, and more than 50 others!

The Results:

These efforts quickly solved their branding issue, as they went from having 0 to having ALL 10 spots on the first page of Google for searches of their business name! Additionally, after just a few months of additional work they achieved first page rankings for all their most relevant and competitive keywords in their local area of Sunnyside, NY!

Duick Tax Prep Statistics