Case Study: Duick Tax Prep
Type of Site:
DuickTaxPrep.com offers personal income tax preparation services, including federal, state, and city tax returns. This website serves as a lead generation tool to generate new business for Mr. Duick’s CPA practice.
The biggest issue DuickTaxPrep.com faced was lack of visibility in ALL the major search engines, not only for their desired keywords but also for their exact business name! This created a situation where even their direct customers were having a hard time finding the website online, and in order to fix this issue prior to their big tax season ramp-up, DuickTaxPrep.com reached out to 180fusion for assistance in making their site accessible and visible in search engines.
The 180fusion SEO team immediately launched a comprehensive on-site optimization of the website, which included rewriting of meta-tags and descriptions, adding relevant text content, fixing errors and broken links, and rebuilding the site’s site-map. After completing on-site work, a local off-site SEO strategy was implemented to claim and manually improve all major listing portals related to the business, including Google, Bing, Yahoo, Yelp, and more than 50 others!
These efforts quickly solved their branding issue, as they went from having 0 to having ALL 10 spots on the first page of Google for searches of their business name! Additionally, after just a few months of additional work they achieved first page rankings for all their most relevant and competitive keywords in their local area of Sunnyside, NY!