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Case Study: Drug Test Kits



Type of Site: is Canada’s preferred source for high-quality drug and alcohol testing supplies, offering professional drug and alcohol testing kits at competitive prices.

The Situation: is an eCommerce-based business that struggled with getting ranked organically on the first page of search engines. Through their own efforts, they had achieved multiple 2nd and 3rd page rankings but hadn’t yet been successful in outranking higher-authority competitors ranking ahead of them. As a result, they sought out the assistance of 180fusion to boost organic rankings and improve online revenue.

The Solution:

The 180fusion SEO team began work by performing extensive SEO on-site optimization, improving text content, titles, and descriptions, and then implementing an XML sitemap. Next, the team created a content strategy, complete with a comprehensive editorial calendar, for their blog that would help engage users and send “freshness” authority signals to search engines. Finally, the SEO outreach team created high-quality placement opportunities to acquire inbound links from trusted sources and improve search engine trust signals.

The Results:

Over the course of 7 months, was able to outrank its authoritative competitors and achieve first page rankings for their most desirable keywords:

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