Case Study: | 180fusion


Type of Site: provides commercial and industrial airflow equipment, including fans, dust collectors, blowers, misting fans, fan shutters and louvers, and portable air heaters. The company is based in South Florida.

The Situation: had little success in previous search engine optimization (SEO) efforts. The company ranked anywhere from position 20 to 104 for various keyword phrases. Therefore, they had no online visibility. This made it difficult to generate new leads, especially during seasonally slow periods.

The Solution: enlisted the SEO and pay-per-click (PPC) services of 180fusion.

One of the first steps 180fusion took was reviewing the client’s business plan. This helped the SEO and PPC teams focus in on specific actions to produce the greatest impact.

180fusion also created a new AdWords account, started a manual shopping feed and increased the number of referring domains from 160 to 195. Referring domains are websites that contain backlinks to your website, which helps funnel more organic traffic.

The Results:

Within months, 180fusion’s SEO efforts helped increase their overall keyword performance by more than 33 percent. The company’s keyword profile grew from 1,300 keywords to more than 1,900. They now appear in top spots of search engines for a host of keywords.

How rankings are doing, you will see that a lot of rankings moved up to the first page.

Referring domains has grown from low 160 to 195

Keyword profile has also grown from low 1,300 and now we have 1,924

Just with a traffic comparison month to month there has been growth:

Organic and direct traffic has gone up
Organic search growth 8.77%
Direct growth 34.43%’s PPC campaigns generated nearly 6,700 clicks and 110 conversions in the first few months at a cost-per-conversion of $2.26.