Case Study: MoveBig | 180fusion


Type of Site:

MoveBig connects people who are moving with freelance movers. Customers post their needs for a project and MoveBig passes that information to its network of movers. Freelancers accept the job and respond directly to the customer using a messenger app, or with a phone call with a free quote.

The Situation:

People looking online for movers in and around San Luis Obispo, California would likely not find MoveBig. Prior to working with 180fusion, the majority of the company’s keywords ranked no higher than the fifth page of Google search rankings. Some were not even ranked at all.

Regardless of what they’re searching for, about 75 percent of search engine users never scroll past the first page. Far fewer get to page 5.

MoveBig needed help improving its online visibility so that it could build its brand and generate sales leads.

The Solution:

180fusion’s search engine optimization (SEO) experts discovered a number of areas to drastically improve ranking factors for MoveBig, including:

  • Creating backlinks from other websites that directed traffic to MoveBig. Within a few months, 180fusion created 28 links from seven referring domains.
  • Creating branded content to boost search engine ranking criteria, including posts on Google+, infographics and SEO videos.
  • Performing various onsite optimizations to make the company’s website content, page titles, meta tags, etc., more relevant to how people search for moving companies.
  • Fixing crawl errors, which hinder a website from even appearing on a search results page. Crawling is the process of a search engine following your links and “crawling” around your website.
  • Providing a review template that the company distributes to its clients. This enables MoveBig to collect positive reviews and testimonials from its clients, which helps in boosting search rankings.

The Results:

Within months, 180fusion’s efforts put MoveBig on the first page of Google rankings for a host of keyword phrases.

For keyword phrases in which the company didn’t previously appear on a Google search, 180fusion’s SEO efforts placed them within the top 10 of search results.

For other keyword phrases, the company’s rankings climbed anywhere from 33 to 93 spots. This made MoveBig far more visible to potential customers conducting searches for “cross country movers san luis obispo ca,” “house movers san luis san luis obispo ca,” and “local movers in san luis obispo ca.”