Case Study: Local Competitive PPC | 180fusion


Type of Business:

Car Dealership in Texas that specializes in Harley Davidson Motorcycles.

The Situation:

With a preexisting Adwords account that was getting just a few clicks and poor click through rates, came to 180Fusion looking for a help rebuilding a campaign that could make them money and increase the amount of relevant traffic to their site. With a staff that had little working knowledge of PPC, they needed professional, personalized attention to their Adwords Account.

The Solution:

By having a dedicated account manager and team of analysts assigned to their online strategy, 180Fusion presented to them professional PPC management to maximize the search spend while providing full transparency to the strategy. Quickly the results kicked in and over the course of the first 6 months increased the visitors to the site and significantly improved the quality of traffic but weeding out the unprofitable and waste in the account and getting strong ad position that resulted in increased quality and in turn increased new sales opportunities.

The Results:

Within 6 months, 180Fusion was able to:

  • Increase CTR by over 300%
  • Increase Average Ad Position from 4.0 to 2.8
  • Increase the relevance of inbound traffic, allowing the client to scale up spend for more profitability.