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Case Study: Blue Heron


We were very pleased with the amount of time that 180Fusion spent to evaluate and improve our PPC campaign. We worked closely with our account executive and learned a lot about the process of Search Engine Marketing and ways to improve our site through content changes. We had placed Google Ad Words directly in the past. This year, through our campaign with 180 Fusion and other online campaigns, we saw significant gains in traffic to our website that resulted in significant gains in sales. We are excited at the future growth for our online side of the business and the valuable lessons in SEO that we learned from 180Fusion.
– Alex Christopher, Sales & Marketing Manager,
Blue Heron French Cheese Company

The Business

The Blue Heron French Cheese Company is a very popular tourist destination on the Oregon Coast, celebrating over 30 years in business. They offer cheese and wine tasting, gourmet food, foodie gift baskets, decadent chocolates, a home-style deli and a petting farm. In recent years the Blue Heron has begun to focus more of their sales and marketing efforts to grow the gift basket side of their business. In late 2009, the Blue Heron redesigned their website to be more of an e-commerce site highlighting their gift baskets and the wide variety of gourmet food and wine they sell online.

The Challenge:

Blue Heron was promoting its products through PPC, but wanted to turn the click-thrus into more orders. Being ready for the holiday season was critical to take advantage of the Christmas and New Years rush for these gifts. In addition, without in-house expertise in SEO, they needed a team of experts to help generate improved Organic search traffic (SEO).

The Solution:

The result’s were significant from search engine marketing and optimization. Google organic search traffic to the site increased by 55% year over year! This has not only produced a positive ROI, but a new target market that will lead to repeat customers. In addition, with the understanding from 180fusion of how the search engine rankings work, the client is focused on continuing to improve content on the site.

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