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Case Study: Capital Business Advisors


We are extremely happy with the results 180Fusion has achieved for us in a short period of time. They clearly understand our business objectives and have consistently demonstrated their outstanding expertise in SEO, PPC, and Design. They are proactive, flexible and responsive to our needs. Their recommendations continue to develop and improve our online marketing initiatives to the level that we consider them an invaluable extension to our team
– Jerry Cohen, President,
Capital Business Advisors

Type of Site:

Business Brokerage. Connecting buyers and sellers of local and national businesses.

The Challenge:

In August 2010, 180Fusion was appointed to improve the organic search rankings. Capital Business Advisors requirements were relatively straightforward but challenging; to improve natural search performance & results in order to drive more qualified traffic to their websites to generate business and revenue. They recognized the potential of a relationship with 180Fusion, as a specialist in search engine marketing with a strong track record of results for leading players in the real estate industry.

The SEO challenge for 180Fusion was to develop a comprehensive strategy to meet local and regional requirements in a competitive environment while delivering results within the first 6 months.

Our Strategy:

Our SEO strategy was to break the 6 months down into two stages and achieve the following:

  • Client Business & Marketing Analysis
  • To identify proven, research based, keywords
  • Benchmark Reporting
  • Optimize Meta Data
  • Website Optimization for search engine success
  • Redesign
  • Tactical Link Building

The Results:

Since the project was established in August last year we have seen very positive results

  • Traffic from Natural Search increased by 646% from August to January
  • Keywords shot up from not being in top 200 to first page rankings in search results on the top search engine-Google within 4-6 months for the top 5 keywords.
  • Links and subsequent referring traffic has also increased.

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