Case Study: BurlapFabric | 180fusion



Type of Site: is an E-Commerce site that specializes in selling burlap fabric rolls for any purpose.  Their products are used primarily in decorating.

The Situation: came to 180fusion with second page or low first page ranking for many nationally competitive keywords.  They needed a company to help push them over the hump and move them to the first page, or higher up on the first page.  This is always the most challenging part of SEO.

The Solution:

180fusion executed on a comprehensive strategy focused on reaching the highest traffic and best converting search phrases to drive new sales organically with the implementation of a robust onsite optimization and offsite optimization methodology that is most relevant and authoritative to the search engines.

The Results:

Despite heavy competition for their desired keywords from all the internet’s largest retailers, 180fusion’s SEO efforts of onsite and offsite optimitization moved them into the Top 10 Google Search Engine Rankings Positions for even their most competitive of their selected keywords.  Within 4 months, 180fusion improved ranking for 100% of keywords with top 10 ranking for 80% of keywords and top 7 ranking for 30% of keywords.

The following image illustrates the rankings increases this client experienced for some of the internet’s most competitive keywords: