Case Study: Bicycle Adventures | 180fusion


Type of Site: is a lead generation site. The company provides bicycle tours world-wide that include first-class lodging and dining, top-quality bicycles, full van support, and outstanding guides.

The Situation: sought out the assistance of 180fusion to improve their Organic Search rankings for their industry’s most competitive terms. Despite having a great social following, prominent press coverage, and strong branding, their SEO efforts were still suffering due to on-site content that had never been properly optimized for SEO purposes. In order for search engines to better understand what products and services they offered (then rank them accordingly), an extensive SEO on-site optimization was required.

The Solution:

The 180fusion content marketing team quickly got to work writing and deploying premium quality text content on the website. Then proper coding mark-up was implemented on all pages of the site in order to maximize the SEO impact of the changes. Lastly, off-site optimization efforts were made to universalize the brand name with prominent keyword search terms, through strategic outreach to relevant blogs and online properties, helping gain trust in the eyes of the search engines.

The Results:

Once the entire website was optimized and properly described to the search engines, was catapulted in the search engine rankings! After just a few months of SEO Management by 180fusion, they ranked on page one of Google SERPs for 15 out of their 20 most competitive keywords, including six keywords ranked in position #1! This dramatic increase in rankings and visibility has increased their volume of qualified traffic, attracted new clientele, and led to an increase in new bookings and revenue.