Case Study: About Braces
Type of Site:
Website for the Orthodontist practice of Dr. Stefan Vaz, created to educate clients about the process and goals of getting braces and other modern braces alternatives.
Dr. Stefan Vaz enlisted the help of 180fusion to help manage his reputation on Google Search results, as Google Search queries for his name had begun to return a number of false and misleading reviews left by some of his “problem” customers. In order to be more accurately represented on Google, he partnered with 180fusion for assistance in suppressing these inaccurate reviews and in promoting positive Search Results that represent his practice more appropriately.
The 180fusion team got to work creating several positive web properties (mini-sites, social properties, videos, etc.) in an effort to “out-rank” the links with negative and false reviews. Then, after identifying all negative links, 180fusion developed and implemented a strong off-page content strategy for each of the newly created positive web properties in order to boost their rankings.
The client’s goal of suppressing his inaccurate reviews was achieved in just a few months, with all links portraying Dr. Stefan’s practice in a negative light getting pushed off the first page of Google entirely! And since 9 out of 10 people never search past the first page of Google, the negative reviews are now seen by less than 2% of users, rather than 100% before 180fusion began work.