How Video SEO Could Make Your Brand
Whether you are trying to create a reputation or whether you simply want to bring in more web traffic, video content is the way to do it. Did you know that a video on your landing page makes it 53% more likely that someone will click on it?
This guide is going to go into some of the reasons why using video SEO is one of the most effective ways of making sure that your brand is in the best possible place.
Video Gains SEO Priority
Google loves video content marketing. They love it because this is the preferred form of content for users. With most people accessing the web from mobile devices, they don’t have time to read through long pages of content. Videos allow you to say the most in the shortest space of time.
It didn’t take long for Google to wise up to this, and so videos are ranked at the top of most pages. You can make a non-video search and you still may get one or two videos appearing at the top of the rankings. That’s how much Google prioritizes video content.
It Takes up the Most Space
Video SEO isn’t like other forms of SEO. It takes up the most space on the page. If you consider all the content that appears ‘above the fold’ in an average search, you will get fewer results when searching for a video. This is because you also get a thumbnail alongside it.
Additional space, while seeming insignificant, can actually make a big difference because those extra pixels make it far more likely that people are going to see your content in the first place, as well as forcing down negative content.
Easily Shareable on Social Media
Social media is both a blessing and a curse for businesses. Reputations can be won and lost in a matter of moments. You need content that can be easily shared on social media. Video is among the easiest pieces of content to share.
More people are likely to view it, and it takes up the most space in news feeds. At the click of a button, your video can go viral.
But in terms of social media, video SEO has another effect. Social media is the king when it comes to getting Google to take notice. It’s also the easiest platform to use to get people to view your content in the first place. Since most users are using mobile devices, they are more likely to view a video than click on a link to go to an external website.
How Do You Make a Video that People Want to Watch?
Shooting a video sounds like a big project, but it doesn’t have to be overly time-consuming or complex. If you don’t want to shoot a piece of original content, you can always put together a slideshow of images with a voiceover. Many brands have done the same to great effect.
But to best take advantage of video SEO to get your brand noticed, you have to produce videos that people actually want to watch. This could be solving problems common to your target audience or a product demonstration. Change things up to keep things interesting.
For SEO purposes, you need to make sure that your videos are optimized for the web. For a start, your video should be uploaded to YouTube, which is owned by Google. They will always prioritize videos that appear on this platform.
You should use a primary keyword in the title and a couple of secondary keywords in the description. If you are having trouble putting in keywords naturally, adding a video transcript to the description is a great opportunity to get them in.
Rinse and Repeat
Using video SEO to get you noticed is one of the most effective methods you can utilize. On the other hand, this is also something you have to take great care over. It’s not going to lead to incredible results overnight.
It takes time and effort to build up a brand image that people will love. Whatever you do be consistent in your SEO efforts.
Video SEO is not a magic bullet. Think about what your customers want to see from you in the first place. Target customer pain points and use analytics to figure out what your customers are responding to. It may take some trial and error, but there are more than enough tools to show you when you are doing something wrong.
How are you going to get started with Video SEO today?