Essential Video Tips for Hitting the Number One Spot on YouTube
The statistic that 70% of marketers say that video converts better than any other medium should tell you one thing. The statistic that says only 24% of brands are using video in their content marketing strategies should tell you another. You have a magnificent opportunity before you. If you can use video SEO correctly, you are placing yourself in an immensely strong position to succeed.
This guide is going to show you how you can go about hitting the number one spot on YouTube with your videos.
What is the Video Called?
Like with any webpage, your video needs to have a suitable title. The title matters far more with a video because this is the only written content people will see when making a decision. Think of a video title as a headline. Base that headline on your goal.
You may opt for a headline that demands an immediate click, such as if the content is time-based and won’t be relevant in six months. With evergreen content, you would opt for something more informative. Here are some useful tips for how to handle titles:
- Keep them less than 70 characters. Titles that are longer than this take longer to be incorporated within Google search.
- Avoid titles that trick users into viewing a video. Never promise something you know that your video can’t deliver on.
- Include a keyword within the title, but only if it fits.
Pick an Aesthetic Thumbnail
This is where a lot of organizations go wrong because they allow YouTube or whatever platform is hosting their video to pick the thumbnail for you. You wouldn’t allow someone to pick your logo for you, so why would you do the same thing with a thumbnail?
Visual content is a major influencer when it comes to attracting people to your videos. You should always have a thumbnail designed to attract greater traffic numbers.
For thumbnails, you need to do the following:
- Make it accurate. Don’t show something that isn’t in the actual video. Again, this is all about making promises you can keep.
- Use something bold and colorful that stands out against a white background.
- Use high-resolution images. Pixelated thumbnails imply amateurism and a lack of professionalism.
On a side note, human faces are especially potent at attracting attention. People can identify with them the most. It’s why most movie posters always have the face of an actor front and center. This is basic human psychology.
Describing Your Video
The majority of your keyword use will happen in the description of your video. Try to include the most important information, along with any sentences, in the first two sentences. This is what Google is going to put in their search indexes.
You can add anything else afterwards. If you are struggling to insert keywords, don’t try to force it. This will only make it immediately obvious what you’re trying to do.
To find a place for keywords, it’s always worth putting a small teaser trailer after your initial description. A video transcript is a smart place to put keywords because you are providing content with real user value and meeting all your SEO needs.
Where is the Call to Action?
So many guides on video SEO focus on how to get traffic to that video. Once you have all this traffic, what are you going to do with it?
Many businesses assume that once someone has viewed a video they are going to turn into a customer. This is not the case at all. Most people will look at the video and turn away. Why? Because they don’t know what to do next.
Provide a big and bold button to click to go somewhere else. Always think about where your traffic is going to go next. Like a river, you have to decide where it’s going to flow. If you don’t continue the sales process, people are going to view your video and go elsewhere.
Make sure your call to action is consistent. It should be in your video description, in the video itself, and it should include a link to minimize the amount of effort users have to put in to get there.
Video SEO is relatively simple because it doesn’t differ that much from conventional web SEO. Like with all SEO, the focus is on following through with any promises you make. It’s about improving the user experience to ensure that people can easily do what you want them to do.
How are you going to approach video SEO today?