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Posts Tagged ‘SEM’

Plan your Holiday SEM Strategy with Tips from Google

180fusion and Google recently came together for a co-hosted webinar, Grow your Holiday Sales with Google. 180fusion’s Director of Sales, Brad Keys, and Google’s Jessie Hochhalter, teamed up to share insights and best practices to help business owners and marketers optimize their search engine marketing strategies this holiday season. 64% of in-store purchases in the US are […]

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How to Add Negative Keywords

Keywords are the lifeblood of both organic Search Engine Optimization (SEO) and paid Search Engine Marketing (SEM). While, logically, you want to focus on keywords for which you want to be found when they’re searched for, if you’re creating a Google AdWords campaign, you can also add negative keywords to your campaign. Negative keywords are […]

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