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Posts Tagged ‘Search Engine Optimization’

6 Ways to Use Video To Help Your SEO

  Since the Google Penguin and Panda updates, brands are putting an emphasis on a new strategy when it comes to the long-term success of their SEO efforts. They’ve come to the realization that to effectively win SEO, in the long run, they have to start creating high-quality content that will naturally bring in clicks […]

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B2B vs. B2C SEO: What’s The Difference?

Business-to-business and business-to-consumer markets are two different models that grant brands with benefits specific to their needs. With the right model, you can make the marketing and sales progress your business has been seeking. Both target buyers with completely different habits while creating various solutions and obstacles. Take, for example, glassblowers. They could attempt to […]

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IKEA Hacking SEO

How Ikea Is Hacking SEO With Funny Product Names

In Ikea’s latest campaign, the Swedish furniture company teamed up with their marketing agency Akestam Holst and renamed their products based on frequently Googled relationship predicaments. Ikea’s latest marketing effort is changing up their Swedish product names and renaming their best-selling products based on common relationship related questions online which can potentially be solved by […]

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Guest Blog Posting

SEO 101: How To Write A Great Blog

The holidays are around the corner, the temperatures are dropping, pumpkin spice lattes abound – and marketing teams are going through their yearly test to see if they pass muster. That’s right, in between holiday parties and gift exchanges, marketing teams around the globe are reeling from their success – or failure – to meet […]

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