Request a Consultation

Posts Tagged ‘Pay-Per-Click’

5 Tips for Writing PPC Ads Viewers Can’t Resist

PPC, or Pay-Per-Click, advertising is often overlooked by digital marketers who don’t recognize the value that this channel can add to their strategy. Maybe they’re not aware that PPC advertising generated around $32 billion for Google last year. Or maybe they just can’t seem to crack the art of writing effective PPC copy. If you […]

Continue Reading

SEO – How Personas Fit In

SEO is a critical part of promoting your business. It links in with everything, including finding the right customers and making sure you’re not killing your PPC success. Making SEO work is easier said than done. There are so many factors at work and you’re competing against the rest of the world for attention. Customer […]

Continue Reading

Case Study: “Nationwide PPC Strategy: Capture a Larger Market”

The Business: Sonofresco — sells commercial coffee roasting machines to businesses nationwide. The Situation: With first page search rankings, Sonofresco was generating great organic traffic, but they wanted to further dominate their market with additional keyword choices to capture demand across the nation. Prior to working with 180fusion, this client had no success running a […]

Continue Reading

The Latest From 180fusion

In the News

New York Times Market Watch
Yahoo Entrepreneur
CNN Fox News

Thought Leadership

Georgetown University USC University
University of Delaware Arizona University
UCLA