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Posts Tagged ‘Pay Per Click’

5 Tips for Writing PPC Ads Viewers Can’t Resist

PPC, or Pay-Per-Click, advertising is often overlooked by digital marketers who don’t recognize the value that this channel can add to their strategy. Maybe they’re not aware that PPC advertising generated around $32 billion for Google last year. Or maybe they just can’t seem to crack the art of writing effective PPC copy. If you […]

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Adwords online backlink analysis

Benefits of Using My Client Center

One of the many features of Google AdWords is My Client Center (MCC)—a user-friendly platform where agencies can manage multiple clients and their AdWords campaigns. MCC helps you stay organized as you manage your clients. You can see all relevant information in a single place. An organized account manager is a successful account manager, and […]

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Google Unveiling a New Adwords Redesign

On May 24th, Google will present a live demonstration of the new AdWords layout. Their preview of the new design demonstrates Google’s turn toward mobile-friendliness, as the new AdWords platform will be more compatible with a mobile format. Product management estimates that it will be another 18 months before the new version will be entirely […]

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Facebook marketing SEO and PPC

PPC Tips for Facebook

Facebook has one of the largest available markets for advertising. If you haven’t taken advantage of this, it’s undoubtedly time to set up a PPC campaign on Facebook. First, you need to familiarize yourself with Facebook’s PPC guidelines. They are strict and specific, and a failure to adhere to the guidelines will result in the […]

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PPC alternatives

Alternative PPC Networks

Google AdWords can be an incredibly helpful system for managing your PPC campaigns. However, there are several alternatives worth considering. If you find that Google AdWords just isn’t for you, you can easily choose a PPC alternative. -Yahoo! Bing: While this isn’t an exponentially less expensive alternative to Google AdWords, it was created with the […]

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