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Posts Tagged ‘paid advertising’

5 Tips for Writing PPC Ads Viewers Can’t Resist

PPC, or Pay-Per-Click, advertising is often overlooked by digital marketers who don’t recognize the value that this channel can add to their strategy. Maybe they’re not aware that PPC advertising generated around $32 billion for Google last year. Or maybe they just can’t seem to crack the art of writing effective PPC copy. If you […]

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