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Posts Tagged ‘Google AdWords’

Google Exact Match Not So Exact Anymore?

Remember the time when precision keywords meant everything? Then organic search and AdWords came a long way—search and matching started to account for things like plurals, typos, then even phrase variations. Now, Google is about to take another substantial step in improving match targeting in AdWords, which might help advertisements achieve “up to 3 percent […]

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Google Unveiling a New Adwords Redesign

On May 24th, Google will present a live demonstration of the new AdWords layout. Their preview of the new design demonstrates Google’s turn toward mobile-friendliness, as the new AdWords platform will be more compatible with a mobile format. Product management estimates that it will be another 18 months before the new version will be entirely […]

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