Request a Consultation

Posts Tagged ‘Google AdWords’

Google Exact Match Not So Exact Anymore?

Remember the time when precision keywords meant everything? Then organic search and AdWords came a long way—search and matching started to account for things like plurals, typos, then even phrase variations. Now, Google is about to take another substantial step in improving match targeting in AdWords, which might help advertisements achieve “up to 3 percent […]

Continue Reading

5 Tips for Writing PPC Ads Viewers Can’t Resist

PPC, or Pay-Per-Click, advertising is often overlooked by digital marketers who don’t recognize the value that this channel can add to their strategy. Maybe they’re not aware that PPC advertising generated around $32 billion for Google last year. Or maybe they just can’t seem to crack the art of writing effective PPC copy. If you […]

Continue Reading

Google Unveiling a New Adwords Redesign

On May 24th, Google will present a live demonstration of the new AdWords layout. Their preview of the new design demonstrates Google’s turn toward mobile-friendliness, as the new AdWords platform will be more compatible with a mobile format. Product management estimates that it will be another 18 months before the new version will be entirely […]

Continue Reading

The Latest From 180fusion

In the News

New York Times Market Watch
Yahoo Entrepreneur
CNN Fox News

Thought Leadership

Georgetown University USC University
University of Delaware Arizona University
UCLA

Press & Events