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Posts Tagged ‘About PPC’

PPC Terminology

Before entering any industry, it is important to know the terminology, and how it applies to you. Bounce Rate: The number of users who enter your site, but “bounce” off without visiting any other pages. However, this isn’t always attributed to disinterest—it is also possible that your site visitor found what they needed on the first […]

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Geo-targeted PPC

As tempting as it seems, you don’t need to advertise your PPC ads in every corner of the world. Geo-targeting is fancy industry word for Local PPC, which is an AdWords feature that lets you target specific areas, meaning that your ads will only be seen by users in a specific location or area. Geo-targeting […]

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