Top Tips for Engagement on Twitter
When it comes to any business, whether you’re just starting up or you’ve been around for years, engaging with your customers is key. We live in a world now where we’re always online, whether that’s scrolling through our friends’ pages on Facebook all day or sending out tweets to our favorite authors like J.K. Rowling. So when it comes to your business, engaging with your customers is one of the best ways to draw them in, get the information you need from them to sell them more products or services, and stay in touch as your business grows. And one of the most important places for engagement is Twitter.
If you want to learn about how to attract more customers using Twitter and engage with them so that they keep coming back, just follow these tips:
1 Retweet and comment
One of the most important ways of demonstrating to your followers that you’re listening to them is by actually engaging with them. For example, if you’re selling ice skates and other sports equipment online, then tweeting excitedly about the Olympics, and retweeting people’s reactions to movies like I, Tonya and Blades of Glory–and engaging in discussion with them–will immediately get people’s attention.
According to AdEspresso, “When you respond to other users or engage with their content, they’ll be more likely to pay attention to what you’re posting, too. This is especially true considering most brands don’t take or have the time to interact with a lot of followers, so it can mean more when you do.” And considering that we’re spending four hours a day on our phones these days, all you need to do is tweet or retweet, and the notification will automatically appear on your customer’s phone.
2 Stay under 110 characters
Okay, yes, we know that Twitter recently upped its limit for characters–but that doesn’t mean that it’s an excuse for you to start tweeting super-long posts and using a ton of hashtags that aren’t even going to be effective for your marketing strategy. The fact is, shorter tweets–tweets with around 110 characters or so–get 17 percent higher engagement because it’s easier for people to retweet you and add their own commentary.
If you’re not sure how to cut your tweets down and keep them interesting, then check out this guide on how to say more with short tweets–it’ll save you the hassle of constantly having to edit your tweet over and over again so that it’ll be the ideal length.
3 Use images
According to coschedule.com, “Buffer found that sharing images on Twitter increases retweets by 150 percent. Including a large image with a short summary of text on Twitter is more visually appealing than a text-only post. In fact, research shows that users engaged at a rate 5X higher when an image was included.” So if you’ve only been releasing text-based tweets, it’s time to change up your engagement game.
Especially if you can get a shot of your products–or of a happy client if you’re offering services such as solutions on how to remedy credit card debt–then potential customers will be able to see what you’re offering, and retweet you if they find that content interesting or helpful.
4 Quality is key
You may think that tweeting a ton is the best way to get attention–but in fact, what matters most is that you’re writing interesting, fun, and well-informed tweets. The better you are at writing them, the more engagement you’ll get. Believe it or not, but according to Entrepreneur.com, 91 percent of the 1 billion mentions on Twitter came from people who have fewer than 500 followers. The pen certainly is mightier than the sword in this case.
To learn more about how to master the challenge that is writing an amazing tweet–especially considering how limited you are by the characters–check out this guide from Adweek. And if you want to be funny, take a look at these strategies from a writer who used comedy on her Twitter account to become popular.
5 Be smart about hashtags
Of course, Twitter wouldn’t exist if it weren’t for hashtags. They’re what made this platform so popular in the first place, allowing people with similar interests to find each other and interact online. This is why you’ll want to use them as well as you can to get the right customers who need your services. Tweets with hashtags get twice as much engagement as ones that don’t–so it’s time to start using them!
According to Oberlo, “In the beginning, only you will be using your hashtag. However, as your brand grows in popularity and people start buying your products, you will see more people using your hashtag.” So create one that’ll stick, that represents you and is memorable, and get started!
By following these tips, you’ll be well on your way to heightened engagement between your customers and your brand.
Do you have any tips for how business can engage with their customers on social media?