Social Media Marketing Across Multiple Platforms
Social media marketing (SMM) is an extremely effective form of internet marketing. SMM utilizes the popularity of social media websites such as Facebook, Twitter, YouTube, LinkedIn, and MySpace to deliver customized ads targeted at certain users based on specific characteristics. The best part about marketing through social media vehicles is that the advertisements are so well integrated with different types of media sharing that consumers may not even realize that they’re being advertised to. It’s all part of the experience on these social media sites. Not only that, but SMM allows advertisers to leverage the personal relationships of their most loyal clients by advertising directly to their friends and acquaintances online.
SMM is cool, low cost, and effective. But it does take a little know how. One of the most popular social media websites is Facebook.com. To be successful marketing on Facebook, there are a few essential required skills. These include page design, ad design and targeting, and user engagement.
If you’ve never used any of these social media websites before it shouldn’t stop you from advertising on these platforms. 180Fusion offers a social media accelerator program in which social media experts will completely design and run your social media marketing campaign. If you’re experienced with these social media platforms yourself, here are some aspects of SMM to consider:
Page Design: This is essential for success on Facebook. A company’s Facebook page includes photos, company info, and a number of postings from the company itself and others. You’ll want to design a page that looks professional and can grab your users’ attention.
Ad Design & Targeting: Facebook paid ads can be designed according to the demographics and interests of your target market. Designing effective ads can often be a process of trial and error. Equally important is targeting the right type of users through keyword selection.
User Engagement: The real beauty of any social media marketing effort is being able to engage and excite users. If you do this effectively, you can truly build relationships between your customers and your business. You’ll also benefit from essentially free advertising as your customers’ interactions with your page are shared with their entire friends list. Some creative ways to engage users include offering promotions, contests, coupons, giveaways, etc.
SMM is most effective when integrated across several social media platforms. When accounts on Facebook, Twitter, and YouTube work together to direct users from one to the other, maximum results can be achieved in search engine rankings and content sharing. 180Fusion specializes in SMM across a variety of platforms.
Call us at 1-877-321-4180 to learn more about our Social Media Accelerator!