How To Get Your Social Media Following Over 1,000 In A Month | 180fusion

When starting a business, those first 1,000 followers can be the toughest. After all, as you’re dealing with not only getting everything prepared for operation but building an audience, it can be embarrassing to have low numbers on social. Especially if you don’t consider yourself much of a social media buff, knowing where to start in gaining an audience is a long hill to climb. However, that’s why we’re providing a few helpful tips that are simple to implement. Check them out below:

Create Your Hub

A significant part of building a social media following is first creating a hub for your social media content. This is more than just setting up your profiles on Instagram or Twitter; it’s establishing a place on your website that is the main driver of traffic. The most common hub for most content is a blog, which although you might be thinking you’re not the strongest writer or photographer, that doesn’t necessarily need to be the case.

With blog content, the goal is to create things that are more fun and captivating as a brand experience over anything else. According to Impact Bound, 43 percent of people admit to skimming blogs, which is a great opportunity for you in that if you focus more on visual aspects, then it’ll be much easier to produce, as well as share. In fact, as noted by Hubspot, Tweets with images get 150 percent more retweets than those that don’t. Even though there might be a learning curve, producing those visual aspects as a core component of your blog or hub will be a much more beneficial route to, giving you the best chances of directing traffic wherever you need it to go.

Know Your Audience

Once you’ve established where your hub is going to go, it’s time to build an audience. If you’ve been involved with your business’s community for a few years, then you most likely know where to look in terms of what’s happening in the scene. However, that’s a little bit different than actually building an audience, which is essentially taking those numbers and learning how to expand from there.

In looking at your general audience, first look at who uses the platforms you’ve been most successful with so far. For example, according to the Pew Research Center, 71 percent of 18 to 24-year-olds are on Instagram, which if you’ve found that demographic to be successful for you on Twitter, then engaging more on Instagram might not be a bad idea. As targeting is key, you should also be mindful of hedging your bets around, giving yourself the best opportunity to reach as many people a possible.

Keep Your Outreach Consistent

A big part of establishing your social following is keeping your outreach consistent upon multiple channels. This not only keeps you relevant but is proven to increase your traffic as well, because as noted by Zimmer Communications, consistent presentation of a brand increases revenue by 23 percent. And although you might be thinking that this is simply just posting your materials to several different mediums and seeing what sticks, the science is much more complicated than that.

With outreach, the goal is to maximize what works for each audience you’re pursuing. For example, testing between which type of copy works for a post between Facebook and Twitter, where one audience might appreciate a different tone than another. Furthermore, testing between even different content types can be beneficial as well, such as using LinkedIn for more thought leadership pieces versus Instagram for your visual content. While this might seem tedious at first, the more you get into, the better off you’ll be when it comes to forming an audience that’s genuinely engaging with you.

Engagement Is Your Friend

Finally, as you start reaching out to people more and more, your primary goal should be to collect engagement or the number of likes and comments you receive or give. This is a primary metric for social media, as it gauges not only how your following reacts to your content, but how those that discover you behave as well. It’s understandable if you don’t want to be spamming everyone, however, as long as you come from a genuine place, then you’ll be welcomed.

Make it more of a habit to start commenting or liking as much as your community’s content as possible, genuinely trying to engage by asking questions or leaving comments that show you’ve done your homework. As it goes with social media, the science to engagement lends towards the weekend, because as noted by Invespcro, engagement rates are 18 percent higher on Thursday and Friday. The overarching rule for engagement is that the more you find and want to strike up a conversation, the better, as that shows you’re well into growing your audience in no time.

What are some hacks you’ve found useful in growing your social media following? Comment with your answers below!